Every ride needs a rider

Every trip is a real person taking a journey they need to take. Whether it’s their commute to work, visiting a friend or relative, or just the desire to feel the wind in their hair, every journey has a purpose. Analytics isn’t only about the fleet.

Flexmap puts trips into context, providing insights into how shared micromobility is contributing to the vitality of the city, boosting the economy, and connecting people with opportunities that might otherwise be out of reach.

Origin/Destination compared to existing cycle path routes in Dublin.

Shared micromobility can support urban regeneration by providing affordable point to point transportation not fixed to a timetable or route. When used as a first mile/last mile solution to connect to public transport hubs, it can reduce journey time and increase reliability. When used for the whole journey, it provides maximum flexibility.

Vehicle lock/unlock events compared to household income in Central London.

Flexmap is a flexible tool to view multiple layers of data relating to socioeconomic factors, demographic data, land use, transportation infrastructure and much more. In addition, you can add Pathfinder and CitySmarts reports to understand how shared micromobility is contributing to the wellbeing of residents and businesses.

Typical insights available via Flexmap:

  • Where do the people most likely to use micromobility live? (e.g. population aged 20 to 40 years old)?

  • Compare household income with local spend on shared micromobility

  • Do areas poorly served by public transport have access to shared micromobility?

  • Where do most journeys to retail/business areas originate, and how does this compare to public transport routes?

  • Which areas are most likely to be viable for new/expanded shared micromobility schemes?

  • Where to locate micromobility parking bays to achieve good GPS accuracy? 

Shared micromobility activity near three train stations in Hackney, London.

These are just a small selection of the reports available to reveal how shared micromobility is making an impact on the world around it. 

Contact Anadue to discuss your project.